Discover ways to engage Job Seekers via Social Media Networking

Recruiting new talent is a priority for Team Leaders and can often times be challenging. You may experience additional expenses, limited exposure to the employment opportunity and lack of employee applicants. Social media sites can be a significant resource when it comes to finding potential Team Members.  When seeking employment, social networking sites are now a greatly used cost effective approach.

Today’s job seekers research a company online prior to pursuing employment.  Utilizing social networking sites like Facebook, LinkedIn, Instagram, Snapchat, Twitter, and Craigslist allows you to capture the attention of many, while building your stores’ image and connections. For example, encourage top performing team members to share a few comments on why they are happy with their job by creating and sharing a post on the stores’ Facebook, Instagram or Twitter page. Use the power of positive testimonials on why people enjoy your store, staff, and the services provided. In doing so you impact your stores appeal not only to the general public, but to potential Team Members as well. Have you created your stores’ Instagram page?  Instagram is another popular application that allows users to share images, and video under a business profile. Take advantage of the Instagram application by creating a picture story of happy customers, staff, and in store events. The employment social site LinkedIn provides skill specific profiles making it easy to identify Team Member candidates.

Here are some amazing statistics about Social Media:

1. Online adults aged 18-34 are most likely follow a brand via social networking (95%).(Source: MarketingSherpa)
2. Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)
3. There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views. (Source: ReelSEO)
4. The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. (Source: HubSpot)
5. 90% of Instagram users are younger than 35 (Source: ScienceDaily)

6. 75% of male internet users are on Facebook as well as83% of female internet users. (Source: WordStream)
7. According to recode.net, 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, ahead of Instagram (24 percent) and Facebook (14 percent).
8. Femaleinternet users are more likely to use Instagram than men, at 38%  26%.(Source: Word Stream)
9. 81% of Millennialscheck Twitter at least once per day (Source:  WordStream)
10. On any given day, Snapchat reaches 41% of 18 to 34-year-oldsin the US. (Source: WordStream)

For Team Leaders and Store Managers, having an online presence is vital. Keep your stores current and connected with the Social Media community to fully aid your efforts in securing new talent. Engaging in social media networking sites can help shape and reflect why working at Sports Clips is not just another job, it’s a career opportunity and the place to be.

• Please take a moment to read our Performance Management: Basics of Corrective Action (Part 1) and More Money in your Paychecks feature articles, these blog articles are a great source of information.
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